Brand / Industry Partner
Time for change and strategic realignment
The current challenges, especially for manufacturing companies in the furniture industry, are manifold.
Changes in consumer behaviour, changing market conditions, increasing energy cost and rental price – markets change fast and new trade concepts get visible everywhere – innovative, on- and offline – like the Mall of Design-Berlin.
The MoD partner concept is a forward-looking operator model geared towards interior designers and the contract business.
The following modules can be booked optionally:
The billing of the contributions takes place via a calculation value = MoD-BW
1 MoD-BW is € 5.00
Brand / Industry Partner
Time for change and strategic realignment
The current challenges, especially for manufacturing companies in the furniture industry, are manifold.
Changes in consumer behaviour, changing market conditions, increasing energy cost and rental price – markets change fast and new trade concepts get visible everywhere – innovative, on- and offline – like the Mall of Design-Berlin.
The MoD partner concept is a forward-looking operator model geared towards interior designers and the contract business.
The following modules can be booked optionally:
The billing of the contributions takes place via a calculation value = MoD-BW
1 MoD-BW is € 5.00
PRICES
MOD INDUSTRY PARTNERS
PERMANENT-EXHIBITORS
COMPETENCE-AREA-CALCULATION
monthly
Fee
Basic fee
[ Rent index Berlin 33,00 € ]
12.00 € per sqm
Additional costs
Property tax / contence & liability insurance /
cleaning / maintenance of the in- and outside area
3.50 € per sqm
Operating costs
Heating / electricity / water
3050 € per sqm
Media connection
Telephone / network / fibre optic / ordering system
2.00 € per sqm
Reception staff
Two MOD staff members at all times for
customer care, telephone service,
appointments, help desk…
3.00 € per sqm
Operator concept
The new MOD sales system interprets the
interior designer a trading and competence partner.
The operator concept bundles industry orders
2.00 € per sqm
Competence area all inclusive
26.00 € per sqm
The following competence area
modules are available:
In the booked competence area the MOD Industry Partners show their core competency and most important products / services on limited space. Further product information and presentation is provided digitally and in the 400 sqm sampling room.
[ Design sample workshop]
AREA MODULES
monthly
L1
Brand Space 1
Space up to 10 sqm
incl. 20 % free-aisle space
130.00 € = 26 BW
L2
Brand Space 2
Space up to 10 sqm
incl. 20 % free-aisle space
260.00 €= 52 BW
L3
Brand Space 3
Space up to 20 sqm
incl. 20 % free-aisle space
520.00 € = 104 BW
L4
Brand Space 4
Space up to 30 sqm
incl. 20 % free-aisle space
780.00 € = 156 BW
L5
Brand Space 5
Space up to 50 sqm
incl. 20 % free aisle space
1,300.00 € = 260 BW
L6
Brand Space 6
Space up to 80 sqm
incl. 20 % free aisle space
2,080.00 € = 416 BW
Prices are subject to change without notice
ADDITIONAL MODULES IN CONNECTION WITH A COMPETENCE AREA
monthly
L7
Appliance show kitchen
Presentation and product live presentation in one
of the four show kitchens
230.00 € = 46 BW
L8
STYLE-SPACE – Kitchen
Appliances, sinks, accessories shown in show kitchens
Calculated per kitchen [ appliances shown in show kitchens ]
50.00 €= 10 BW
L9
Warehousing
Permanent storage incl. goods receiving, commissioning
Calculated per 10 sqm
150.00 € = 30 BW
L10
Design sample workshop
The display of samples in the 400 sqm large
sampling room, tools for collage creation and digitalization
100.00 € = 20 BW
L11
Premium space
Premium space at the entrance area / cat walk
Best visibility of your products. Bookable for 4 weeks
750.00 € = 150 BW
L12
MoD Showroom Module
Perfect for companies who need a home base (subsidiary) in the German market.
200.00 € = 40 BW
SPECIAL SPACE MODULES
monthly
L13
STYLE-SPACE
Combined theme spaces – Products of different brands are presented in theme spaces (e.g. New York Loft or vertical gardening)
calculated up to 5 sqm
130.00 € = 26 BW
L14
POP-UP-AREA
300 sqm concept store or show space during fair time
like IFA or Fashion Week. Calculation per sqm
100.00 €= 20 BW
EVENT MODULES (TRAINING & SEMINARS)
per person
L15
Event module 10
Trainings, presentations, and events
up to 10 people for 6 hours
60.00 € = 12 BW
L16
Event module 20
Trainings, presentations, and events
up to 20 people for 6 hours
50.00 €= 10 BW
L17
Event module 50
Trainings, presentations, and events
up to 50 people for 6 hours
40.00 € = 8 BW
L18
Event module 150
Trainings, presentations, and events
up to 150 people for 6 hours
30.00 € = 6 BW
L19
Premium area
Premium area at the entrance / cat walk
Best visibility of new products. Bookable for 4 weeks
750.00 € = 150 BW
L20
Training seminar rooms
Use of seminar rooms for up to 20 people
Calculation for 3 hours
200.00 € = 40 BW
SUBJECT OF CONTRACT EXHIBITOR / SUPPLIER
L21
Extension/conversion subsidy
One-off cost for booth construction per sqm / BW
Electricity / media / area preparation
165.00 € = 33 BW
L22
Deposit
Caution: 3 months rents
Marketing CONDITION
Follow-up condition
Conditions not on the invoice
plus a 5% discount
15%
Advertising condition
From the net, net turnover, the following is to be deducted on invoicing
deducted from the invoice
(Ongoing PR and communication)
10%
Opening advertising contribution
One-off advertising budget for launch
Due 14 days before opening
1,000 €
EXHIBITION GOODS AND INVOICING
Exhibition goods
The exhibition goods remain in the possession of the
MOD Industry Partner.
Other furnishings
Such as show kitchens, bar, co working area, seating,
etc. represent the extension to the competence area
and will be charged on a pro rata basis
OPERATOR CONCEPT
Bundling
The operator of the MoD areas is the
Community of MoD designers
Virtual MoD
Integration into the Virtual MoD
Example MOD Marketing Fee
EXHIBITION SPACE
Producing brand in the furnishing sector
+ Space requirement for brand space
[ Module L 4 ] 30 sqm
+ Integration of material samples in the sampling space
[ Module L 10 ]
Monthly marketing contribution
175 MOD-BW
= 875.00 €
Including all additional cost, operating and operator costs
FURTHER, OPTIONAL MODULES
+ Premium space [ Module L 11 ]
+ Brand introduction / Subsidiary [ Module L 12 ]
+ STYLE-SPACE [ Module L 13 ]
+ POP-UP AREA [ Module L 14 ]
+ STORAGE [ Module L 19 ]
+ Virtual MOD
Example MOD Marketing Fee
EXHIBITION SPACE
Producing brand in the furnishing sector
+ Space requirement for brand space
[ Module L 4 ] 30 sqm
+ Integration of material samples in the sampling space
[ Module L 10 ]
Monthly marketing contribution
175 MOD-BW
= 875.00 €
Including all additional cost, operating and operator costs
FURTHER, OPTIONAL MODULES
+ Premium space [ Module L 11 ]
+ Brand introduction / Subsidiary [ Module L 12 ]
+ STYLE-SPACE [ Module L 13 ]
+ POP-UP AREA [ Module L 14 ]
+ STORAGE [ Module L 19 ]
+ Virtual MOD